Reebok Forms Partnership With Foot Locker
Authentic Brands Group (ABG) announced a new and enhanced partnership with Foot Locker, Inc. for the Reebok brand within the United States.
Through this agreement, Foot Locker, Inc. and its brands will increase their assortment with Reebok and exclusively carry select Reebok footwear styles for men, women and kids in its company-owned stores and e-commerce websites in the U.S. This includes the exclusivity of basketball shoes from Allen Iverson and Shaquille O’Neal.
“We are thrilled to announce our Reebok partnership with Foot Locker as they are an essential part of our strategic growth plan for the brand,” said Jamie Salter, founder, chairman and chief executive officer, ABG. “We are excited to partner with a retailer who holds such an important position with both sports and lifestyle audiences and look forward to driving brand heat with new and iconic product.”
“We are incredibly excited to partner with ABG and Reebok to gain exclusive access to industry-renowned product,” said Richard Johnson, chairman and CEO, Foot Locker, Inc. “This partnership builds on our commitment to elevate the customer experience, offer consumers high heat products from the biggest brands and build collaborations with the biggest names in sneaker culture.”
Foot Locker, Inc. will work with the Reebok Design Group (RDG), the global brand hub for design, development and innovation, and the supplier of core product categories. Foot Locker, Inc. expects the rollout of an expanded Reebok assortment across its banners to begin Fall 2022.
The transfer of ownership of the Reebok brand from Adidas to ABG is expected to close in Q122.
Last December, ABG announced a partnership with JD Group to distribute Reebok across stores in North America and Europe. Under the non-exclusive agreement, Reebok apparel and footwear will be available in more than 2,850 stores owned by JD, including JD, Finish Line, DTLR, Shoe Palace, Size?, Sprinter, and SportZone as well as its associated e-commerce platforms.
Photo courtesy Reebok/SI
