The Las Vegas Strip's $2.3 billion Plan

Visitors to the Las Vegas Strip have a lot of people and companies competing for their attention. On the street level, you have to navigate a sea of showgirls, superheroes, shirtless firemen, and police officers, as well as various children's characters including Mickey Mouse and the puppy from "Paw Patrol." 

All those people hawking photos for money are only the beginning. You also have to deal with men handing out strip club flyers, cults trying to give you beads, wannabe rappers selling CDs, street musicians, and homeless people asking for money.

When you move beyond the street level, the Las Vegas Strip has some of the most impressive buildings in the world. Caesars Entertainment (CZR) has its spectacular Palace and a faux Eiffel Tower drawing people to its Paris Las Vegas resort casino.

Rival MGM Resorts International  (MGM)  offers its own Statue of Liberty at New York, New York, a take on an Egyptian pyramid at Luxor, and a giant version of Medieval Times with Excalibur. Those are just some of the more audacious buildings as properties like Wynn, the Venetian, Bellagio, and others are stunning without being ostentatious.

But, among all of these world wonders, the new Las Vegas Sphere has managed to become the visual star of the Las Vegas Strip. It's an incredibly impressive site as the building serves as one giant screen and it has been used for everything from entertainment to advertising.