Interview: A Day in the Life of Bad Bunny, Introverted Superstar

Bad Bunny is reminiscing about the glorious summer of Pokémon Go. Back then he and his friends would stay out until 7 in the morning, driving to different parts of Puerto Rico in search of virtual pocket monsters. As that season came to a close, he would begin his surge toward superstardom, eventually becoming one of the most streamed artists on Earth, and even taking the stage at this year’s Super Bowl halftime show alongside Shakira and Jennifer Lopez. But in 2016, he was still just Benito. He says he spent his “last days of freedom” in search of a Pikachu.

As he relays the story, he’s about as far from that memory as you can get. He’s in a large conference room at Twitter’s Manhattan office on a grey afternoon in late February, explaining a few of his cryptic tweets. It’s media day, and he’s being driven from building to building in a black SUV with heavily tinted windows to promote his second solo album, YHLQMDLG, which stands for Yo Hago Lo Que Me Da La Gana, or I Do Whatever I Want. The record is a nod to the reggaetón he held as gospel growing up, and to simpler times. Near the beginning of the album, he jokes that he’s not a Pokémon an ex can catch. Read Full Article On Pitchfork.